Customers today are seeking interactive and personalised omnichannel experiences with the ability to shop anywhere at any time. Customers expect a unified commerce experience connected by data and technology.
Flexibility and convenience in how customers shop is essential, but this needs to be combined with tech driven experiences which entice and delight customers, to encourage repeat visits, customer retention and build positive brand interaction.
To stay ahead of the competition and keep pace with ever evolving consumer demands, retailers are continuously challenged to find new ways of maximising the customer experience and increasing wallet-share. This is made difficult by a need to reduce costs and handle the ever-growing cyber threat landscape as they look to protect consumers in an ever-increasing turbulent global market.
SCC has been supporting leading retailers to continuously transform over the last 50 years, contending with many periods of multi-faceted disruptions and an evolution of consumer behaviours and preferences. As the industry has evolved, SCC continue to keep pace and provide thought leadership and a technology road map for success to support retailers in optimising operational efficiency, creating competitive advantage and ultimately enhancing their customer experience.
SCC’s solution offerings are designed to meet the challenges faced by today’s retailers. They deliver digital transformation by combining our IT portfolio of Digital Workplace, Cloud, Cyber and Value-Added Reselling Services into end to end retail solutions which tackle the three main retail challenges of reducing cost, increasing sales and decreasing risk.
With the rising cost of living consumers are prioritising disposable income on essential items and experiences so retailers are driving cost efficiency programmes to protect their bottom line.
With tighter consumer spending and more than half being influenced by convenience, technology is playing a significant role in enabling sales growth and beating competition.
Operational resilience is a critical goal for Retailers to reduce the risk of potential threats impacting the business, which range from supply chain disruptions, product recalls, IT outages to cyber / ransomware attacks. The future of Retail is digital so keeping the business and data resilient is paramount to brand reputation and longevity.
